Apr 052011

Currently, according to the Google Developer Console, there are 101 people with the Android Offers (UK) app installed on their phone. In this post I’ll take a look at who exactly has it installed, based on what Google tell me:

The first thing they give me is a little chart saying how many installs I had on each day. There seem to have been a couple of periods of rapid uptake, as we went from 10 on the 17th of March to 32 on the 19th, then increased slower to 47th on the 31st, then we’ve increased all of a sudden to 69 on the 1st of April, 80 on the 2nd and 92 on the 3rd (with 101 on the 4th).

54% of people using the app have android 2.2. 33% have android 2.1, 5.4% each have android 1.5 and 1.6 and the remaining 2% or so is split between 2.3 and 2.3.3 (which I’d not heard of, but assume is some variant of 2.3).

The device type seems fairly well spread out. The top 2 devices are the Samsung Galaxy S and the HTC Desire HD, with about 15% each. The HTC Desire is next at 14%, then the Xperia X10 (X10i) with 11% followed by the Samsung Galaxy tab with 9%. Below that are the Samsung Galaxy 3 (4%), SEMC Xperia X10 (SonyEricssonX10i) (3%), SEMC Xperia X8 (3%), HTC Hero (3%), LG Optimus One (2%) with “others” having a healthy 20%.

Installations by country are interesting. As the app only shows offers for UK based retailers (or the UK arms of international retailers) we’d hope to see most of them in the UK. The Developer Console reports that 77% of people with the app installed are in the UK. That’s probably a little below what I’d expect, but seems reasonable. 6.5% are in the US, 3% in Germany, 2% in Saudi Arabia, then 1% each in a whole bunch of other places, including France, Morocco, Bahrain, Russia, Greece and Argentina.

The last piece of data that we have is language. As we’d expect, they largely tally up with the countries, with 77% being English (UK), 5% English (US), 4% German, 2% Arabic, 2% French, 2% Spanish (United States), then the rest at 1% including Greek, Russian, Spanish (Spain), Swedish.

I’ll probably look at the stats in another month or so and see what’s changed 🙂

Apr 042011

I’ve made a few cosmetic changes to the Android Offers app and updated it in the market (click here for details). I’ve seen a number of people picking it up, with about 77 active installs at present, according to google. That said, I’ve yet to see any purchases made through the links.

Not sure about the new colour scheme – I may redo it. Would appreciate any feedback 🙂